BAM has four tiers: Launch ($297/mo + $3,500 setup) covers a 5-7 page conversion-focused website, missed-call text-back, and basic follow-up — getting off zero fast. Growth ($597/mo + $6,500 setup) adds a unified inbox, expanded site, lead automation pipeline, ongoing SEO, and competitor monitoring. Complete ($997/mo + $12,000 setup, split into 3 payments) adds a custom AI bot, booking system, custom workflows, estimating and invoicing, and team onboarding. Fractional CTO ($1,997/mo + $18,000 architecture fee cold, $0 from Complete) means I own your entire tech stack — migrations, AI deployment, vendor management, and direct access with no ticket queue. Most single-crew businesses start at Launch or Growth; businesses running their whole front office fit Complete; operators past $1.5M needing ownership of the whole stack fit Fractional CTO.
Why We Structured Pricing This Way
Trade businesses at different stages have genuinely different needs — a solo operator getting off zero has a different problem than a multi-crew company trying to see performance across every job in progress. Instead of one-size-fits-all pricing, each tier is built around a specific stage of that growth, so you're not paying for reporting features you don't need yet, or missing automation you already do.
Here's exactly what's in each one.
Launch — $297/mo + $3,500 setup
Best for: Getting off zero fast. A real foundation that starts catching leads right away.
What's included:
- →5-7 page conversion-focused website
- →Mobile-first, fast-loading design
- →Lead capture forms
- →Missed-call text-back automation
- →Basic lead follow-up sequence
- →Google Business Profile setup
- →Monthly performance report
What this fixes: If you're starting from scratch — no website, no system, leads going to voicemail and disappearing — Launch builds the foundation that starts catching leads the day it goes live. It's the fastest way to stop being invisible online.
Growth — $597/mo + $6,500 setup
Best for: Single-crew businesses that are losing leads to slow follow-up and need the automation layer most businesses are missing.
What's included:
- →Everything in Launch
- →Unified inbox (SMS, DMs, email, and calls in one place)
- →Expanded conversion-focused site (services sub-pages, service area pages)
- →Lead automation pipeline
- →Review request automation
- →Ongoing SEO management (Local SEO + Maps ranking + listings)
- →Competitor monitoring
What this fixes: If your core problem is that leads come in and nobody catches them fast enough — missed calls going unanswered, no consistent follow-up, no SEO presence — Growth adds the automation layer that stops the leak and keeps you ranking locally.
Complete — $997/mo + $12,000 setup
Best for: Businesses ready to run their full front office — marketing, lead tracking, and follow-up — through one connected system.
What's included:
- →Everything in Growth
- →Full website, up to 12 custom pages
- →Reactivation campaigns (re-engaging dead leads and past clients)
- →Complete CRM and custom workflow pipelines
- →Estimating and 1-tap SMS invoice approvals
- →Review request and referral automation
- →Local SEO and Google Maps optimization
What this fixes: Complete goes beyond catching leads to actively managing your entire pipeline — tracking every job from first contact to close, automatically re-engaging leads that went quiet, and building your review base without manual requests. This is typically the right fit once you're past "stop the leak" and into "run the whole front office on one system."
Fractional CTO — $1,997/mo + $18,000 architecture fee (cold) · $0 from Complete
Best for: Operators past $1.5M who need someone to own the whole stack — not just generate leads, but own what happens after. The CTO you can't afford full-time and don't need.
What's included:
- →Everything in Complete
- →I own your entire tech stack — vendor calls, overlap, cost
- →Migrations off Podio, Monday, spreadsheets
- →AI deployed into real workflows (booking, follow-up, reporting)
- →Marketing-to-ops handoff owned end-to-end
- →Decision log — every change written down and visible
- →Direct access, no ticket queue, no account manager
What this fixes: Once you're past $1.5M, the challenge shifts from "is this lead being followed up on" to "is the whole stack actually working together." Fractional CTO means someone owns architecture, automation, data, AI, and continuity under one roof — not split across five vendors who have never talked to each other.
How to Tell Which Tier Actually Fits
A simple way to self-assess:
- →If your biggest problem is missed calls and slow follow-up, and you're running one or two crews — start with Growth.
- →If you're already catching most leads but want your whole pipeline (quotes, invoicing, reviews, reactivation) running through one system — Complete is usually the right fit.
- →If you're past $1.5M and need someone to own the whole stack — architecture, automation, data, AI, and continuity — Fractional CTO is built for that.
Most businesses don't need to guess this alone — a quick conversation (or our free Web Presence Audit) usually makes the right tier obvious based on where the actual gaps are.
What the Setup Fee Covers vs. the Monthly Fee
These are often confused, so it's worth being explicit:
- →The setup fee (one-time) covers building your actual website, configuring your CRM pipeline, and setting up automation sequences specific to your business — this is real build work, not an activation fee.
- →The monthly fee (ongoing) covers software access, hosting, ongoing automation running in the background, and support.
This is different from providers who bundle everything into one number, which makes it hard to know what you're actually paying for build work versus ongoing access.
Frequently Asked Questions
Can I switch tiers later if my business grows?
Yes — most businesses that start at Growth or Complete upgrade as they add crews or need more reporting, and the existing system carries over rather than starting from scratch.
Is there a contract, or is this month-to-month?
Setup is a one-time cost tied to the build; ongoing plans are structured to be straightforward rather than locking you into unclear long-term terms. No long-term contracts, no lock-in — you own everything we build, and every plan includes a 14-day free trial after setup.
Do I need Fractional CTO if I only have two crews?
Not necessarily — Fractional CTO is built for operators past $1.5M who need full stack ownership, not just more features. Two crews often fit comfortably within Complete.
What if I already have a website I like — can I skip that part of the setup fee?
This depends on the scope of your existing site and whether it can integrate with the CRM and automation layer. It's worth discussing directly, since sometimes a redesign is unnecessary and other times it's not.
Is the à la carte option available if I don't want a full tier yet?
Yes — we also offer standalone services like consulting ($300/hr), CRM/PM software setup (from $2,500), and a Web Presence Audit (free), with the audit credited toward any plan if you move forward.
The right tier isn't about getting the most features — it's about matching the system to where your business actually is right now. Launch gets you off zero. Growth stops the leak. Complete runs the front office. Fractional CTO owns the whole stack. Start where the gaps are, and upgrade when the business demands it — not before.
Keep Reading
See how BAM's pricing compares to the broader market — from basic CRMs to full systems.
A vetting checklist for evaluating any provider — including us.
Not sure if you even need a CRM yet? Here's how to tell.
Not sure which tier fits? Book a free call — we'll tell you straight.
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