Home/The System/Fractional CTO
    Beyond Complete

    Not a Marketing Agency. The CTO You Can't Afford Full-Time — and Don't Need.

    You've outgrown "build me a website and slap a CRM on it." What you actually need is someone who owns the whole stack and answers for it — not a vendor, not a rotating account manager, someone accountable. From $1,997/mo.

    Why I Don't Call This Marketing

    Marketing Gets You the Lead. I Own Everything After.

    What happens after the lead — the missed call, the estimate that sat for four days, the invoice nobody followed up on — that's a systems problem, and it's the one nobody's actually owning. I own architecture, automation, data, AI, and continuity under one roof instead of splitting it across five vendors who've never talked to each other.

    If your real problem is "not enough leads," that's a marketing question and I'll point you to someone good. This is for the owner whose problem starts after the lead already came in.

    What You Actually Get

    I Own Your Tech Stack

    Every tool you pay for, mapped and scored. I kill the overlap. I take the vendor calls. You stop finding out three months later you've been paying for the same thing twice.

    Automation Built for Trades, Not Reinvented for You

    Lead response, dispatch, estimate-to-invoice, review and referral capture — I've built these playbooks across enough trades businesses that yours isn't a science experiment.

    Migrations Off What's Holding You Back

    I've moved businesses off Podio, off Monday, off spreadsheets that stopped working two years ago. If what you're on works, we keep it. If it's the thing holding you back, we fix that first — usually onto the platform that actually fits.

    AI Where It Earns Its Keep

    Deployed into real workflows — booking, follow-up, reporting — with guardrails and a human still signing off. Not a chatbot for the sake of a sales deck.

    I Own the Handoff Between Marketing and Ops

    Most CTOs stop at the systems and hope whatever the marketing side sends them fits. I built the marketing side too, so what I build downstream actually matches the leads you're generating, not a hypothetical.

    A Decision Log, So "Trust Me" Isn't the Whole Pitch

    Every call I make — what I changed, why, what it saved you — written down and visible to you. Not something you have to take my word for.

    Key-Man Risk, Solved Before It Hurts You

    Your whole operation shouldn't live in one person's head. I document every system, workflow, and password so the day someone walks, the business keeps running — no scrambling, no starting over.

    Book the Call If

    • You're past $1.5M and the systems that got you here can't carry you further
    • Your team's spending half their week on work software should be doing
    • Everyone still comes to you for approval, on everything, every day
    • You've paid an agency, bought a CRM, hired a VA — and none of it stuck because nothing was actually connected

    Skip It If

    • You're pre-revenue or still figuring out what you're even selling
    • You want one automation built and the rest left alone
    • You're price-shopping — this is ownership, not a task list, and it's priced like it

    How This Works

    1

    1. BAM Systems Diagnostic

    $697

    We get on a call, I walk your business against my 365-point scorecard, and you get a written breakdown of what's leaking money and the order to fix it. If you move forward with any tier within 30 days, that $697 comes off what you owe.

    2

    2. The Build

    $12,000 (three payments)

    Scoped directly from your Diagnostic. Fixed price, fixed scope — I build the architecture, the automation, the documentation, and I train your team to run it without me standing over their shoulder. BAM Complete runs $12,000, split into three payments: $4,000 to lock your build slot, $4,000 at the midpoint once your website and CRM structure are live, and $4,000 at launch once everything's tested and your team's trained.

    3

    3. Fractional CTO Partnership

    From $1,997/mo

    This is me, in your corner, long-term. Direct access, no ticket queue, no account manager relaying messages. I keep watching the stack, keep the vendor relationships managed, and keep deploying AI and automation as your business changes. Already built on BAM Complete? No new setup fee — the CTO seat picks up where your foundation left off. Coming to me cold? A one-time $18,000 to audit and architect what you've got before I take ownership of it.

    I'm Not Consulting From the Outside

    I run Sugar Sands Construction on the same systems I'm building for you — same lead flow, same dispatch headaches, same invoice chasing. When I tell you what breaks a roofing company at $3M, I'm not quoting a case study. I lived it last week.

    Questions People Actually Ask

    Payment & Cancellation Policy

    BAM Complete

    Payment Schedule

    $12,000, billed in three installments — $4,000 to book your build slot, $4,000 at the midpoint review, $4,000 at launch. A paid Diagnostic within the prior 30 days is credited against your first payment.

    Deposit (Payment 1)

    Non-refundable once work begins. This locks your slot and covers discovery, planning, and the start of the build.

    Midpoint Payment (Payment 2)

    Due when your website and CRM structure are delivered for your review — whether or not you decide to continue. This covers work completed to that point.

    Cancel Before Payment 1 Is Due

    No charge, no obligation.

    Cancel After Build Starts, Before Midpoint

    Payment 1 is retained for work already in progress. Payment 2 is not owed.

    Cancel After Midpoint, Before Launch

    Payments 1 and 2 are retained for work delivered to that point. Payment 3 is only owed if the build reaches launch.

    If You Go Dark

    14+ consecutive days without the content, access, or approvals I need to keep moving, and I'll pause the build, invoice whatever's been completed, and pick back up once you're back.

    Monthly Plans (Launch / Growth / Complete / CTO)

    Month-to-month after setup. Cancel with 30 days' written notice. No contract lock-in, ever.

    Ready to Own the Stack — Instead of Being Owned by It?

    Start with a BAM Systems Diagnostic. $697, credited against your build if you move forward within 30 days. You'll get a written breakdown of exactly what's leaking money — and the order to fix it.

    What's Included

    Every piece wired into the same pipeline — built for trade businesses that need it to work in the real world.

    I Own Your Tech Stack

    Every tool you pay for, mapped and scored. I kill the overlap. I take the vendor calls. You stop finding out three months later you've been paying for the same thing twice.

    Automation Built for Trades

    Lead response, dispatch, estimate-to-invoice, review and referral capture — playbooks I've built across enough trades businesses that yours isn't a science experiment.

    Migrations, Done Right

    I've moved businesses off Podio, off Monday, off spreadsheets that stopped working two years ago. If what you're on works, we keep it. If it's holding you back, we fix that first.

    AI That Earns Its Keep

    Deployed into real workflows — booking, follow-up, reporting — with guardrails and a human still signing off. Not a chatbot for the sake of a sales deck.

    I Own the Marketing-to-Ops Handoff

    Most CTOs stop at the systems and hope whatever marketing sends fits. I built the marketing side too, so what I build downstream actually matches the leads you're generating.

    A Decision Log, Not "Trust Me"

    Every call I make — what I changed, why, what it saved you — written down and visible to you. Not something you have to take my word for.

    The Exact Gaps We Close

    Key-Man Risk

    Your business shouldn't live in one person's head. Every system and workflow gets documented so it keeps running the day someone walks.

    Tool Overlap & Waste

    Three platforms doing the same job, none of them fully. Mapped, scored, and consolidated so you're paying for one thing that works.

    Disconnected Lead Flow

    Marketing generates a lead, ops never sees it the same way. I own the handoff so what arrives downstream matches what was promised upstream.

    Manual Work Software Should Do

    If your team's spending half their week on tasks the system should handle, that's a systems problem nobody's owning — until now.

    Everything Comes to You

    Everyone still comes to you for approval, on everything, every day. The systems should carry decisions, not bottleneck them through the owner.

    Nothing Actually Connected

    You've paid an agency, bought a CRM, hired a VA — and none of it stuck because nothing was actually wired together. I own the architecture that connects it.

    Ready to Fix Your Fractional CTO?

    Get a free, no-nonsense analysis of your current setup. We'll show you exactly what's holding you back.

    100% Free & Confidential•Zero Obligation