Home/About BAM
    Built by trades, for the trades

    BUILD.AUTOMATE.MARKET.

    Three pillars. One connected system. We help contractors get off the tools and out of the chaos — building the assets, automating the follow-up, and marketing the business so jobs get on the calendar without chasing anyone.

    The Framework

    Three Pillars. One System.

    Every service we offer maps to one of these three pillars. Each tier stacks on the one before it — you don't automate what hasn't been built, and you don't market what doesn't convert.

    B
    BUILD
    The Foundation

    We build the assets your business actually needs to compete online — fast, mobile-first websites, booking calendars, Google Business Profiles, and lead capture forms. Everything is wired straight into your pipeline from day one, not bolted on later.

    Conversion-focused website (5–12 pages)
    Online booking calendar
    Google Business Profile setup & optimization
    Lead capture forms & landing pages
    Local directory citations & NAP consistency
    Growth Tier

    Take over your local market with a site that converts and the basics of lead capture wired in.

    $597/ mo
    $6,500 setup fee
    stacks into
    A
    AUTOMATE
    The Engine

    We deploy the automations that run your business while you're on the job site. Missed-call text-back, instant lead follow-up sequences, review requests after every job, reactivation campaigns for dead leads, and 1-tap SMS invoice approvals. The office runs itself.

    Missed-call text-back automation
    Automated lead nurture & follow-up sequences
    Reactivation campaigns (dead leads + past clients)
    Review request & referral automation
    1-tap SMS estimate & invoice approvals
    Complete CRM & custom workflow pipelines
    Complete Tier

    Marketing, operations, and follow-ups running seamlessly so you can step back from the day-to-day grind.

    $997/ mo
    $12,000 setup fee
    stacks into
    M
    MARKET
    The Growth

    We get you found by the homeowners already searching for you. Local SEO, Google Maps optimization, reputation management, and multi-crew dispatch automation for operators running the business, not just generating leads. One dashboard shows what's coming in, what's closing, and what it's worth.

    Local SEO & Google Maps optimization
    Reputation management & review generation
    Multi-crew dispatch & job-routing automation
    Custom reporting (revenue by crew, close rate by rep)
    Priority build queue & dedicated strategist
    White-glove CRM migration (ServiceTitan, Housecall Pro)
    Fractional CTO Tier

    Ownership, not a task list. The CTO you can't afford full-time — and don't need.

    $1,997/ mo
    $18,000 cold · $0 from Complete setup fee
    How It Stacks

    Each Pillar Builds On The Last.

    You can't automate a broken foundation. You can't market something that doesn't convert. That's why our tiers stack — each one unlocks the next.

    BUILD — We create the assets that capture leads.

    Website, booking, Google Profile, lead forms. Without these, there's nothing to automate.

    AUTOMATE — We wire the systems that convert them.

    Follow-up, nurture, reviews, reactivation. Leads don't go cold while you're on a roof.

    MARKET — We scale the pipeline that feeds it all.

    Local SEO, Maps, reputation, multi-crew reporting. More qualified leads, less wasted spend.

    No long-term contracts. No lock-in. You own everything we build.

    Meet the Founder

    Crystal H.

    The trade operator behind BAM. Not a marketer who read a book — a business builder who created the systems, ran them in the field, and now installs them for other trade businesses.

    C
    Founder & Operator

    Been in the trenches.

    Crystal didn't start in a marketing agency. She started in the trades — assisting with running crews, dealing with homeowners, chasing paperwork, and watching leads slip through the cracks. Every system BAM installs was built to solve a problem she lived through or watched firsthand.

    Built the systems for herself first.

    Before offering anything to clients, Crystal deployed the full BAM stack on her own trade companies. If it didn't work in the real world — on real job sites, with real crews — it didn't make it into the system. What survived is what you get.

    Now she builds it for you.

    Crystal and the BAM team take the exact same systems — the CRM, the automations, the websites, the follow-up — and install them for your trade business. No theory. No fluff. Just the playbook that already works, wired into your operation.

    6
    Companies on BAM
    100%
    Trade-Owned
    24/7
    Systems Running
    Start Here

    See Which Pillar You Need First.

    Get a free, no-nonsense audit of your current setup. We'll show you exactly what's broken and which pillar to start with.

    100% Free & Confidential•Zero Obligation